The Core KPIs Every Veterinary Clinic Should Be Tracking

Running a veterinary clinic isn’t just about providing exceptional animal care – it’s also about managing a successful business. In a fast-paced and competitive industry, understanding and leveraging key performance indicators (KPIs) can help your clinic thrive both clinically and financially.

1. Revenue Per Veterinarian (RPV)

Why it matters: This KPI helps assess productivity and profitability per doctor. It ensures that each veterinarian is operating efficiently and contributing effectively to the clinic’s financial health.

How to calculate: Some veterinary software allows you to view the revenue brought in by each individual veterinarian. If your current veterinary software does not have that capability, consider looking into a software that offers that capability, or to find the average RPV for your clinic use:

Average RPV = Total Clinic Revenue ÷ Number of Full-Time Equivalent (FTE) Veterinarians

Benchmark: $300,000 to $600,000 annually per FTE veterinarian is a common benchmark, though this can vary by region, clinic type, and clinic size.

2. Average Transaction Value (ATV)

Why it matters: ATV reveals how much clients are spending per visit. A low ATV might indicate missed opportunities for comprehensive care, while a high ATV suggests thorough diagnostics and treatment plans are being accepted.

How to calculate: Total revenue ÷ Number of Client Transactions

Tips to improve: Implement preventative care protocols, offer bundled wellness packages, and train staff on effective client communication.

3. Client Retention Rate

Why it matters: It’s significantly more cost-effective to retain existing clients than acquire new ones. A high retention rate reflects strong client relationships and trust in your care.

How to calculate: (# of Returning Clients ÷ Total Active Clients) x 100

Strategies for improvement: Use reminder systems, follow up with clients after appointments to see how their pets are doing, and personalize the client experience.

4. New Client Acquisition

Why it matters: While retention is key, growth depends on a steady influx of new clients. This KPI tracks the effectiveness of your marketing efforts and community outreach.

Track alongside: Referral sources to understand what channels (Google, social media, word of mouth) are most effective.

5. Appointments per Day per Veterinarian

Why it matters: This KPI reflects efficiency and scheduling optimization. Too few may indicate underutilization; too many can lead to burnout or reduced quality of care.

Benchmark: Varies by practice type, but 12-18 appointment per day per doctor is common in general practice

6. Staff Utilization Rate

Why it matters: Are your support staff working at the top of their licenses? Proper delegation improves workflow, job satisfaction, and profitability.

Tips: Ensure technicians and assistants handle tasks within their scope to free up veterinarians for doctor-only duties

7. Cost of Good Sold (COGS) as a Percentage of Revenue

Why it matters: COGS includes drugs, supplies, and food. Keeping this percentage in check ensures profitability.

How to calculate: COGS % = (COGS ÷ Total Revenue) x 100

Target range: Ideally 20-27% of total revenue

Action points: Review inventory controls, negotiate vendor pricing, and reduce waste.

8. Net Profit Margin

Why it matters: This is your bottom line. It tells you how much of your revenue turns into actual profit after expenses.

How to calculate: Net Profit Margin (%) = (Net Income ÷ Total Revenue) x 100

Benchmark: Aim for a net profit margin of at least 10-15%

How to improve: Monitor overhead, optimize pricing strategies, and manage staff-to-revenue ratios carefully.

Final Thoughts
KPIs are more than just numbers – they’re tools that, when used correctly, can illuminate opportunities for growth, highlight inefficiencies, and support data-driven decision-making. Regularly reviewing these metrics can help your veterinary clinic stay financially healthy while continuing to provide the highest standard of care to their patients.
Start by tracking a few core KPIs and expand from there. Over time, your practice will gain the insights needed to improve not just your bottom line, but also your team’s morale and client satisfaction.